I might just be a jaded bastard, but am I the only one that simply doesn’t give a crap about the fact that the BIGGEST event (nevermind that it’s sport) in the world.
It might be the fact that I’m Canadian and there’s a distinct lack of snow/ice in the summer games, but I’m just very “meh” about this year’s games.
2010 is in my hometown, and I don’t even have tickets/hotel/anything. Infact, I might just skip it entirely. I think that’s a bad sign for what used to be a completely dominating global brand. Or maybe I’m self-centered and off. Wouldn’t be the first time for that. :D
So I’ve been putting a lot of spare cycles into a space that I feel is coming up to a place that means something; Reputation Management. To date, startups and big companies alike have PR folks, community managers and customer service. These all serve a specific purpose. PR people push the message the company wants out. Community managers deal with the properties and tools that the company has. Customer service deals with people that are pissed off and telling them about it. What about all of the conversation and data that’s just… out there… about a company? What about all those folks? Why can’t I find out what people are saying ABOUT my company, not TO my company (or that I’M saying ABOUT my company). Ah, great question. Maybe there’s an answer. :)
It extends to personal brand, too, which is becoming increasingly important as we go to a more micro world. Individuals name and reputation means something when you go from venture to venture, partner to partner, on a yearly or quarterly basis. What do people think and say about you? Don’t know? Is that a good thing? :)
Men have become the tools of their tools
License plate — OVR9000. LOL.
Waste of time in kindergarten. 4PM start means everyone shows up at 3PM
